We are thrilled to continue our long-standing partnership with the Smilezone Foundation through the season-long 50/50 Program and our annual Charity Game. This collaboration helps bring joy to children undergoing medical treatment in hospitals and clinics nationwide. Smilezone Foundation’s mission is to brighten tough days for kids in healthcare settings by creating fun, engaging “Smilezones” that bring the uplifting power of a smile to both children and their families. These Smilezones are found in waiting rooms, treatment rooms, playrooms, and other patient spaces. Smilezone Foundation’s new project is the EveryMind Mental Health Centre in Mississauga. This initiative aims to support children and families in need of mental health resources, providing a welcoming space for those seeking help.
Since 2023, over 430 Smilezones have been created in hospitals and healthcare centers across Canada, impacting more than 330,000 children and families. We are proud to join forces with Smilezone Foundation in their new project to continue making a positive difference in the lives of families across the country.
Each year, the Toronto Rock take advantage of hosting their annual Exhibition games at the Toronto Rock Athletic Centre to support a different local charity. Instead of charging admission fees, Rock fans are encouraged to contribute to the team’s fundraising efforts at each game. One of the games supports the Oakville Professional Firefighter’s Association (OPFFA) Toy Drive. In the lead-up to the 2024 season, the Toronto Rock also supported the Safetynet Children and Youth Charities (Clothing Drive) and Halton Food for Thought (Food Drive).
The Toronto Rock hosted Indigenous Heritage Night, a celebration of lacrosse’s Indigenous roots and a tribute to various aspects of Indigenous culture. Proceeds will support The Gord Downie & Chanie Wenjack Fund and its initiatives, such as the Legacy Schools Program, which empowers students and educators to engage in reconciliation through awareness, education, and action.
Toronto Rock players wore jerseys designed by Mohawk Artist Kory Parkin, which were later auctioned off along with shorts, gloves and helmets. The auction of game-worn items raised funds for The Gord Downie & Chanie Wenjack Fund.
Rock City was joined by Ninjiichaag Drummers and Strong Water Singers, as well as Six Nations Smoke Dancers who performed traditional dance and songs before the traditional wooden stick ball halftime game played by Haudenosaunee lacrosse players. Before the faceoff, Justin Martin and San Diego’s Wes Berg took part in a smudging ceremony.
The Toronto Rock participated in Hamilton’s Police in the Park which welcomed over 700 students to interact with local law enforcement and community organizations enjoying a variety of fun activities, fostering positive relationships within the community.
The team is also proud to support the Smilezone Foundation by attending the 2025 Hockey Helping Kids event. We’re thrilled to be a part of this incredible initiative that brings together sports and smiles for a great cause.
The Toronto Rock’s School Program, hosted at the Toronto Rock Athletic Centre, brings the excitement and rich history of lacrosse directly into classrooms across the Greater Toronto and Hamilton area. Led by veteran player Dan Dawson and team captain Challen Rogers, the initiative combines hands-on lacrosse instruction with lessons on the sport’s deep Indigenous roots and its role in Canadian culture.
Earlier this year, the Maawnjiding Wiingushkeng Centre visited the Toronto Rock Athletic Centre for an immersive experience. Their visit included a guided facility tour and an engaging panel discussion featuring guest speakers from each department of the Toronto Rock front office. Participants also took part in a hands-on case study focused on planning and executing a theme night game. Later in the season, they returned for an unforgettable game night experience, taking part in the fan tunnel to cheer on the team from up close.