NLL Announces Historic Partnership with GEICO
First Major Non-Endemic Partner Comes on Board
Philadelphia, March 5, 2019 – The National Lacrosse League (NLL), the largest men’s indoor professional league, has announced a groundbreaking partnership with GEICO, the second-largest private passenger auto insurer in the United States, as the official insurance designation of the NLL.
As of the games on March 8th, all NLL teams’ away uniforms will have the GEICO patch featured on the jersey tail for the remainder of the 2018-2019 NLL season.
This is the NLL’s first large non-endemic partnership, a historic achievement for the league, which has expanded by four teams in just over a year.“As we expand and grow our league, we have been looking to align ourselves with known and successful organizations,” said NLL Commissioner Nick Sakiewicz. “GEICO is a world class organization and innovative partner. With the increase in viewers we have seen this year, we’re excited to deliver GEICO’s message to our fans and partner with such a major brand.”
The March 8th game between the Philadelphia Wings and Buffalo Bandits will kick off the start of week 13. You can catch this game at 8:00 p.m. EST and all remaining games on B/R Live by downloading the B/R Live app through iTunes or Google Play; and/or via Apple TV, the Roku platform and Amazon Fire TV.”
“This partnership with GEICO, the first non-endemic, is a testament to the growing enthusiasm for indoor lacrosse and the outsized leadership position the NLL has taken within the sport,” said Will Funk, EVP of property marketing and corporate partnerships for Turner Sports, which represents the league for sales and marketing opportunities. “We look forward to bringing this partnership to life across B/R Live and beyond.
“By the time you’ve read this press release, you could’ve saved 15% or more on your car insurance by switching to GEICO!
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About the National Lacrosse League
The National Lacrosse League (NLL) is North America’s premier professional indoor lacrosse league. Founded in 1986, the NLL ranks third in average attendance for pro indoor sports worldwide, behind only the NHL and NBA. The League is comprised of 13 franchises across the United States and Canada: Buffalo Bandits, Calgary Roughnecks, Colorado Mammoth, Georgia Swarm, New England Black Wolves, Philadelphia Wings, Rochester Knighthawks, San Diego Seals, Saskatchewan Rush, Toronto Rock, Vancouver Warriors, Halifax Thunderbirds and New York Riptide. For more information, visit NLL.com and find the NLL on Facebook, Instagram and Twitter.
About GEICO
GEICO (Government Employees Insurance Company), the second-largest auto insurer in the U.S., was founded in 1936 and insures more than 27 million vehicles. To make changes, report claims, print insurance cards and purchase additional products, policyholders can access their insurance policy here, connect via GEICO Mobile, phone or by visiting a GEICO local agent. Homeowners,renters, condo, flood, identity theft and term life coverages are written through non-affiliated insurance companies and are secured through the GEICO Insurance Agency, Inc. Commercial auto and personal umbrella coverages are also available. Visit www.geico.com for a quote or to learn more.
