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Toronto – Toronto Rock Owner and President Jamie Dawick takes aim at poker world’s most coveted title this weekend as the 2013 World Series of Poker (WSOP) Main Event gets underway in Las Vegas, Nevada.  Dawick will enter this year’s Main Event by playing on Day 1B on Sunday, July 7th. 

Dawick’s trips to the WSOP have been up and down over the past couple of attempts at winning poker’s biggest event.  Last year, Dawick made his way to the end of Day 2 before being eliminated.

“Those are some long days,” remarked Dawick about the grind of the WSOP Main Event.  “It’s a mental game you play with yourself as well as everyone at your table.  You have to catch cards and get a bit of luck, just being a part of such a big event is a real rush.”

In 2007, Dawick posted his best finish in the Main Event by finishing in 363rd place and winning $34,664.  American Jerry Yang won the Main Event in ’07 and took home $8.25 million.  At the 2012 tournament, American Greg Merson survived the field of 6,598 players to claim the Main Event bracelet and $8,527,982.

Shortly after buying the Toronto Rock in 2009, Dawick made his way to one of the featured tables and appeared on ESPN’s coverage of the tournament.  Seated at the Rock Owner’s table were 2004 Main Event Winner Greg Raymer and actor Jason Alexander of Seinfeld television fame.

As an owner of a professional sports team, this event also gives him the unique opportunity to promote the Toronto Rock to a new audience.

“Wherever I go wearing Rock gear, I always seem to run into someone familiar with the team and the sport or get a lot of questions about what I’m wearing,” said Dawick.  “The logo and brand is getting more and more recognizable and a deep run at an event like this would bring some real recognition to the Toronto Rock to a whole new audience.”

Dawick will keep Rock fans posted on his progress at the WSOP Main Event through twitter.  To keep abreast of his journey at the WSOP, follow @JDawick on twitter. 

“I want to try and keep everyone as informed as possible throughout the event,” explained Dawick about his social media presence at the WSOP.  “I really appreciate the support from our fans.”

Also, fans will have access to on location coverage of this year’s WSOP Main Event, as torontorock.com will be at the Rio All-Suite Hotel in Las Vegas, Nevada for Dawick’s opening day of action at the $10,000 buy-in tournament.

Toronto Rock